Valentine's Day is no longer just about the significant other What each consumer will spend on average for co-workers ($32.77) and friends ($27.99) will hit an all-time high, according to the retail group's research. Spending on children and parents will reach $37.92, the highest level in four years.
That's about $98 vs. $77 for loved one.
What Valentine's Day stands for seems to have shifted from romantic love, branching out to cover all sorts of love — even like. And that's good for retailers, which are pushing the holiday with a variety of sales.
"Valentine's Day isn't a holiday that you typically think about office supplies, but we are seeing customers being a little more creative this year in what they are giving for the occasion," said Jason Shockley, spokesman for Office Depot.
The retailer is seeing a rush of sales for its new line of fashion organization products called See Jane Work. Shoppers are coming in to buy the colorful items for family members and co-workers.
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