Polaroid’s New Gray Label Designed by Lady Gaga
Polaroid’s new Gray Label products were promoted by Lady Gaga during CES 2011. That was an excellent, headline making move on the part of the company.
Lady Gaga was actually tapped to be the Creative Director of the new Gray Label products. The new line consists of the GL10–a wireless photo printer, a GL30 instant camera that prints the picture just like an old school Polaroid, and GL20 sunglasses–which are most amazing, because they have two OLED screens and a camera
The GL10 will connect via Bluetooth or USB cable, and it will print pictures wirelessly from nearly any device. The new printer will hit the shelves in May and will cost about $149.
The updated retro inspired GL30 instant camera will print a picture as soon as you take it. Amazingly, Polaroid’s Zink technology makes the print without using ink. Another plus is that it can double as a photo frame. It should be available by next Christmas.
The GL20 sunglasses are obviously the cherry on top here with Polaroid’s new Gray Label line of products. You can actually take pictures while wearing the glasses.
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