Intel's Sandy Bridge sucks up to Hollywood with DRM
CHIPMAKER Intel has cut a deal with Hollywood in its Sandy Bridge chips to put digital restrictions management (DRM) in them.Intel's sellout to the big media companies makes it 'safer' for Hollywood studios to offer premium movies to consumers on locked-down personal computers. No doubt the media content cartels and Intel are dreaming monopolistic visions of extracting big rents to stream everything online.
According to Reuters, Time Warner's digital distribution unit and other studios plan to offer high-definition movies to consumers who have PCs with Intel Sandy Bridge chips inside, simultaneous with releasing them on DVD.
Apparently the media cartels are dead keen to get their content on PCs that are locked-down even to the level of the chip.
Mooly Eden, Intel's VP and general manager of the PC client group said that Intel's embedded DRM allows content to be streamed to computers with Sandy Bridge chips and that Chipzilla is making deals with all the studios and content distributors to make it available.
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