Groupon, the popular online group buying website, made big headlines earlier this month when it reportedly rejected a buyout offer from Google for more than $5 billion (yes, with a “b”). While Groupon may be the best known company in the booming social e-commerce/group buying market, a national company called BuyWithMe that was founded last year by Wellesley’s Andrew Moss has developed a major following of its own (not to mention $22 million in funding from Bain and Matrix) in a market that everyone from AOL to Microsoft is crowding into.
view full post; Google can have Groupon, Wellesley’s got BuyWithMe