"You're going to see a lot of things on Cyber Mondays, like accessories for your smartphone, movies, and games, and books," says Brent Shelton, marketing spokesman for Fat Wallet, an online shopping resource based in Rockton, Ill. Will the deals be as good? "I think they're going to be comparable," he says.Retailers are aiming at a different demographic on Cyber Monday. Black Friday shoppers are those who come to stores. And they tend to be older, less affluent, and often pay cash, says Fiona Dias, executive vice president of strategy and marketing for GSI Commerce, an Internet commerce consulting firm based in Philadelphia.
Read More: Cyber Monday deals: Worth waiting for?
